YOLO! You Only Sue Once.

January 7, 2013
53 Views
Hip-hop artist Drake is offended by others profiting by use of "YOLO," however the use of the acronym pre-dates Drake.  A Florida restauranteur trademarked it years earlier.

Hip-hop artist Drake is offended by others profiting by use of “YOLO,” however the use of the acronym pre-dates Drake. A Florida restauranteur trademarked it years earlier.

In 2011, Drake popularized the term, “YOLO,” in his song, “The Motto”.  But in fact, he was not the first to use the acronym, which stands for the the phrase, “You Only Live Once”.  In 1937, Fritz Lang directed a movie of the same name, which starred Henry Fonda.  More recently, in 2006, The Strokes, released a song entitled, “You Only Live Once”.  The term, “YOLO,” has even been trademarked by restauranteur Tim Petrillo of Fort Lauderdale, who used it as a name for his Florida restaurant.  Recently, when Drake found that others were profiting by an acronym that he claims as his own, selling hats and shirts bearing these four letters, he communicated his concerns via Instagram.  He posted the pictures of the offending Walgreens and Macy’s merchandise along with captions, “Walgreens…you gotta either chill or cut the cheque,” and, “Macy’s…same goes for you”.  Upset that both Walgreens and Macy’s are using the moniker which he believes is his own, Drake may sue for using the term without his permission.  But, Petrillo has a different idea in mind.  ”I think Drake saying that is such a joke,” says Tim Petrillo. “Frankly, I am not sure if Rick Ross (with whom Drake did the song) didn’t get the idea from us. Ross has been eating at our restaurant since we opened in 2008. We have trademarked that name since we opened. I would really love for Drake’s people to contact me about royalties: I might have my people contact him. Even Google knows who came first.”  Celebrities who have successfully trademarked a catchphrase include Paris Hilton with “That’s hot,” Rachel Zoe with “I die,” and Tim Tebow with “Tebowing.”

 

What do you think?  Would Drake win?

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